Squad Goals: Deuter Ambassador Team

Posted by in Ambassador, Deuter USA Blog Posts

The Deuter Ambassador Team is a collection of rump-kicking outdoor folks from various walks of life assembled to help spread the word about Deuter. Recently, in the Colorado Rockies, the team came together for an action-packed, 3-day summit to dive into what it means to be an ambassador for the world’s leading backpack brand.

In one little exercise (after a full day of actual exercise outside in a late spring snowstorm) we considered the official goal of the Deuter Ambassador Team. Here it is, in all its corporate-speak beauty:

Assemble a collection of committed brand evangelicals who will authentically represent the company and assist Deuter in delivering consistent on-message content.

Everyone agreed that the spirit of the Deuter Ambassador Team could be summed up better in the form of a haiku, so we split up and gave it a shot. Sure beats the old “thinking outside the box, creating synergies” kind of talk!

Ellie Farmer spending some quality time in the Kid Carrier, with dad, Zak, at the helm. Photo: Karsten Delap

Ellie Farmer spending some quality time in the Kid Comfort, with dad, Zak, at the helm. Photos: Karsten Delap

TEAM COMFORT

Connecting to real

Experiences outside

Passion with Deuter

 Deuter’s Ambassador-in-Chief, Becky Marcelliano

Deuter’s Ambassador-in-Chief, Becky Marcelliano.

TEAM FIT

An ambassador

Tells a compelling story

People want to read

Ambassador Vasu Sojitra leads a group on an uphill ski in the Colorado backcountry

Ambassador Vasu Sojitra leads a group on an uphill ski in the Colorado backcountry.

TEAM FAMILY

Get outside and live

Share memories with each other

Inspire our world

Ambassador Faith Dickey is always looking up.

Ambassador Faith Dickey is always looking up.

TEAM LIGHTEN UP

Camp, bike, ski, hike, climb

Grab your pack and lighten up

Spread love of Deuter