Deuter Blog USA

So Long, Utah, See You in Denver – Outdoor Retailer 2017

Posted by in Deuter USA Blog Posts

In the shadow of the Wasatch Mountains, outdoor industry professionals, media members and retailers gathered for a last time in Salt Lake City to ogle and awe at the latest gear and gadgets for outdoor adventure. That’s right folks, the dust has just settled on Outdoor Retail Summer Market 2017. Of course, Deuter was there in style, showing off the latest from the adventurous minds at Deuter HQ. The first thing everyone noticed was a complete redesign of the color scheme. Tonal is the new paradigm. Looking deeper, they would…read more

Deuter Goes Old School Cool With a Fun New Backpack

Posted by in Deuter USA Blog Posts

Held each summer in Salt Lake City, Outdoor Retailer Summer Market is North America’s largest summer lifestyle and sports industry trade show, bringing retailers and media together with more than 1,000 brands in the active outdoor lifestyle business. Needless to say, there was more than one backpack brand there … but none of them had as much fun as we did.   Deuter, of course, attends OR. We’ve been quiet, reserved neighbors to other booths over the past few summers, each year showing off new packs in our quiet and reserved (or…read more