Deuter Blog USA

Party Over Policy? Rubbing Salt in the OR Wound

Posted by in Ambassador, Deuter USA Blog Posts

Gone are the days when flannel shirts, beards, and Subarus flock to Salt Lake City for the annual granola festival at the Salt Palace Convention Center. It’s so interesting that the state of Utah – projected to be one of the top states for businesses – would not care about one of its largest industries. And so the Outdoor Retailer show has decided it is time to move away from its Salt Lake home for greener pastures and a state that cares about human-powered recreation. I can’t say I’m surprised…read more

So Long, Utah, See You in Denver – Outdoor Retailer 2017

Posted by in Deuter USA Blog Posts

In the shadow of the Wasatch Mountains, outdoor industry professionals, media members and retailers gathered for a last time in Salt Lake City to ogle and awe at the latest gear and gadgets for outdoor adventure. That’s right folks, the dust has just settled on Outdoor Retail Summer Market 2017. Of course, Deuter was there in style, showing off the latest from the adventurous minds at Deuter HQ. The first thing everyone noticed was a complete redesign of the color scheme. Tonal is the new paradigm. Looking deeper, they would…read more

Deuter Goes Old School Cool With a Fun New Backpack

Posted by in Deuter USA Blog Posts

Held each summer in Salt Lake City, Outdoor Retailer Summer Market is North America’s largest summer lifestyle and sports industry trade show, bringing retailers and media together with more than 1,000 brands in the active outdoor lifestyle business. Needless to say, there was more than one backpack brand there … but none of them had as much fun as we did.   Deuter, of course, attends OR. We’ve been quiet, reserved neighbors to other booths over the past few summers, each year showing off new packs in our quiet and reserved (or…read more